Marketing for nonprofit organizations [electronic resource] : insights and innovations / Stacy Landreth Grau.
"Marketing for Nonprofit Organizations: Insights and Innovations (second edition) is a comprehensive overview of the marketing process specifically for nonprofit and social impact organizations. This book covers important topics to non-profit professionals: branding, target audience selection, strat...
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| Language: | English |
| Published: |
New York :
Oxford University Press,
2021.
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| Edition: | 2 Edition. |
| Subjects: | |
| Online Access: | |
| Variant Title: |
Marketing for Nonprofit Organizations: Insights and Innovations |
| Format: | Electronic eBook |
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Oxford Scholarship Online 2021: 2021 (Oxford Academic)University Press Scholarship Online Complete Collection: 2021 (Oxford Academic)