Big data analytics for improved accuracy, efficiency, and decision making in digital marketing [electronic resource] / Amandeep Singh.
"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--
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| Language: | English |
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Hershey, PA :
IGI Global, Business Science Reference,
2021.
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| Format: | Electronic eBook |
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