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210121s2021 pau ob 001 0 eng |
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|z 9781799872313
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|a 9781799872337 (online)
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|a 9781799872344 (online)
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|a (EBZ)ebs27712060e
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|b eng
|d EBZ
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|a pcc
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|a HF5415.1265
|b .B54 2021
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| 245 |
0 |
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|a Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
|h [electronic resource] /
|c Amandeep Singh.
|
| 264 |
|
1 |
|a Hershey, PA :
|b IGI Global, Business Science Reference,
|c 2021.
|
| 504 |
|
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|a Includes bibliographical references (pages 254-308) and index.
|
| 520 |
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|a "This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--
|c Provided by publisher.
|
| 650 |
|
0 |
|a Internet marketing
|x Statistical methods.
|
| 650 |
|
0 |
|a Decision making
|x Statistical methods.
|
| 650 |
|
0 |
|a Big data.
|
| 700 |
1 |
|
|a Singh, Amandeep,
|d 1982-
|e editor.
|
| 773 |
0 |
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|t IGI Global e-Book Collection 2021
|d IGI Global
|
| 776 |
0 |
8 |
|i Online version:
|t Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
|d Hershey, PA : Business Science Reference, 2021.
|z 9781799872337
|w (DLC) 2020058388
|
| 776 |
1 |
|
|t Big data analytics for improved accuracy, efficiency, and decision making in digital marketing /
|w (DLC)2020058387
|
| 856 |
4 |
0 |
|y Access Content Online(from IGI Global e-Book Collection 2021)
|u https://ezproxy.msu.edu/login?url=https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7231-3
|z IGI Global e-Book Collection 2021: 2021
|
