Handbook of research on future policies and strategies for nation branding [electronic resource] / Viktoria Pistikou, Andreas Masouras, Marcos Komodromos.
"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and busin...
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| Language: | English |
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Hershey, PA :
IGI Global, Business Science Reference (an imprint of IGI Global),
[2021]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Online Access: | |
| Format: | Electronic eBook |
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