The AI marketing canvas [electronic resource] : a five-stage road map to implementing artificial intelligence in marketing / Rajkumar Venkatesan & Jim Lecinski.

"This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success--regardless of where their marketing organization is in the process. The book is also a call to action for marketing leaders to confront and decide how they will addre...

Full description

Bibliographic Details
Main Authors: Venkatesan, Rajkumar (Author)
Lecinski, Jim (Author)
Language:English
Published: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2021]
Subjects:
Online Access:
Variant Title:
The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing
Format: Electronic eBook

System Under Maintenance

Our Library Management System is currently under maintenance.

Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:

Please contact Reference and Discovery Services via their Contact Form or call them directly at: 517-353-8700 for assistance.

Online Access

eBook Business Collection (EBSCOhost) - North America: 2021 (EBSCO)
ProQuest Ebook Central - Academic Complete: 2021 (Ebook Central @ Proquest)
EBSCO eBooks: 2021 (EBSCO)
eBook Academic Collection (EBSCOhost) – North America: 2021 (EBSCO)