The AI marketing canvas [electronic resource] : a five-stage road map to implementing artificial intelligence in marketing / Rajkumar Venkatesan & Jim Lecinski.
"This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success--regardless of where their marketing organization is in the process. The book is also a call to action for marketing leaders to confront and decide how they will addre...
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| Language: | English |
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Stanford, California :
Stanford Business Books, an imprint of Stanford University Press,
[2021]
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| Variant Title: |
The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing |
| Format: | Electronic eBook |