Firm Competitive Advantage Through Relationship Management [electronic resource] A Theory for Successful Sustainable Growth / by Bartosz Deszczyński.
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This...
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| Language: | English |
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Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2021.
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| Edition: | 1st ed. 2021. |
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| Variant Title: |
Firm Competitive Advantage Through Relationship Management: A Theory for Successful Sustainable Growth |
| Format: | Electronic eBook |
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