Firm Competitive Advantage Through Relationship Management [electronic resource] A Theory for Successful Sustainable Growth / by Bartosz Deszczyński.

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This...

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Bibliographic Details
Main Author: Deszczyński, Bartosz (Author)
Corporate Author: SpringerLink (Online service)
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Edition:1st ed. 2021.
Subjects:
Customer relations—Management.
Management.
Strategic planning.
Leadership.
Project management.
Online Access:
SpringerLink eBooks Fully Open Access: 2021 (Springer Link)
Springer Business and Management eBooks 2021 English/International: 2021 (Springer Link)
OAPEN (Open Access Publishing in European Networks): 2021 (Open Access Publishing in European Networks)
DOAB Directory of Open Access Books: 2021 (Directory of Open Access Books)
Variant Title:
Firm Competitive Advantage Through Relationship Management: A Theory for Successful Sustainable Growth
Format: Electronic eBook
Contents:
  • 1: Research on the competitive advantage of the firm
  • 2: Theoretical foundations of the relationship management mid-range theory
  • 3: Relationship management maturity
  • 4: Validating the relationship management maturity concept
  • 5: Developing the upper relationship management mid-range theory.