Marketing Tourism and Hospitality [electronic resource] Concepts and Cases / by Richard George.
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a compr...
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| Language: | English |
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Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2021.
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| Edition: | 1st ed. 2021. |
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| Variant Title: |
Marketing Tourism and Hospitality: Concepts and Cases |
| Format: | Electronic eBook |
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