The fashion business [electronic resource] : theory and practice in strategic fashion management / Dario Golizia.
"This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a wholistic and practical approach to strategic fashion management and marketing, the book covering brand image, supply chain, communication, price point, a...
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| Language: | English |
| Published: |
London ; New York, NY :
Routledge, Taylor & Francis Group,
2022.
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| Online Access: | |
| Variant Title: |
The Fashion Business: Theory and Practice in Strategic Fashion Management |
| Format: | Electronic eBook |
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