Generation Z Marketing and Management in Tourism and Hospitality [electronic resource] The Future of the Industry / edited by Nikolaos Stylos, Roya Rahimi, Bendegul Okumus, Sarah Williams.
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key a...
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| Language: | English |
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Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2021.
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| Edition: | 1st ed. 2021. |
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| Format: | Electronic eBook |
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