Adoption and implementation of AI in customer relationship management [electronic resource] / Surabhi Singh.

"The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the customer relationships for the organizations with the use of AI"--

Bibliographic Details
Other Authors:	Singh, Surabhi (Editor)
Language:	English
Published:	Hershey, PA : IGI Global, [2022]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Customer relations > Management > Technological innovations. Artificial intelligence > Marketing applications.
Online Access:	IGI Global e-Book Collection 2022: 2022 (IGI Global)
Format:	Electronic eBook

System Under Maintenance

Our Library Management System is currently under maintenance.

Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:

Please contact Reference and Discovery Services via their Contact Form or call them directly at: 517-353-8700 for assistance.

Online Access

IGI Global e-Book Collection 2022: 2022 (IGI Global)