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210318s2022 pau ob 001 0 eng |
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|z 9781799879596
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|a 9781799879619 (online)
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|a 9781799879626 (online)
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|a (EBZ)ebs29176087e
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|a DLC
|b eng
|d EBZ
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|a pcc
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|a HF5415.5
|b .A35 2022
|
| 245 |
0 |
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|a Adoption and implementation of AI in customer relationship management
|h [electronic resource] /
|c Surabhi Singh.
|
| 264 |
|
1 |
|a Hershey, PA :
|b IGI Global,
|c [2022]
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| 490 |
0 |
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|a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| 504 |
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|a Includes bibliographical references (pages 231-263) and index.
|
| 520 |
|
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|a "The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the customer relationships for the organizations with the use of AI"--
|c Provided by publisher.
|
| 650 |
|
0 |
|a Customer relations
|x Management
|x Technological innovations.
|
| 650 |
|
0 |
|a Artificial intelligence
|x Marketing applications.
|
| 700 |
1 |
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|a Singh, Surabhi,
|e editor.
|
| 773 |
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|
|t IGI Global e-Book Collection 2022
|d IGI Global
|
| 776 |
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|i Online version:
|t Adoption and implementation of AI in customer relationship management
|d Hershey, PA : IGI Global, [2022]
|z 9781799879619
|w (DLC) 2021010754
|
| 776 |
1 |
|
|t Adoption and implementation of AI in customer relationship management /
|w (DLC)2021010753
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| 856 |
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|y Access Content Online(from IGI Global e-Book Collection 2022)
|u https://ezproxy.msu.edu/login?url=https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7959-6
|z IGI Global e-Book Collection 2022: 2022
|
