Adoption and implementation of AI in customer relationship management [electronic resource] / Surabhi Singh.
"The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the customer relationships for the organizations with the use of AI"--
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| Language: | English |
| Published: |
Hershey, PA :
IGI Global,
[2022]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Format: | Electronic eBook |