National Brands and Private Labels in Retailing [electronic resource] First International Symposium NB&PL, Barcelona, June 2014 / edited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez.
The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues. The three-day event aimed to bring together researchers working in thi...
| Uniform Title: | Springer Proceedings in Business and Economics,
2198-7254 |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2014.
|
| Edition: | 1st ed. 2014. |
| Series: | Springer Proceedings in Business and Economics,
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| Subjects: | |
| Online Access: | |
| Variant Title: |
National Brands and Private Labels in Retailing: First International Symposium NB&PL, Barcelona, June 2014 |
| Format: | Electronic eBook |
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