Information asymmetry in online advertising [electronic resource] / Jan W. Wiktor and Katarzyna Sanak-Kosmowska.
"Advertising is a company's major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and reci...
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| Language: | English |
| Published: |
Milton Park, Abingdon, Oxon ; New York, NY :
Routledge,
2021.
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| Series: | Routledge studies in marketing
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| Online Access: | |
| Format: | Electronic eBook |
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