Information asymmetry in online advertising [electronic resource] / Jan W. Wiktor and Katarzyna Sanak-Kosmowska.
"Advertising is a company's major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and reci...
Main Authors: |
Wiktor, Jan W.
(Author) Sanak-Kosmowska, Katarzyna, 1984- (Author) |
---|---|
Language: | English |
Published: |
Milton Park, Abingdon, Oxon ; New York, NY :
Routledge,
2021.
|
Series: | Routledge studies in marketing
|
Subjects: | |
Online Access: | |
Format: | Electronic eBook |