Information asymmetry in online advertising [electronic resource] / Jan W. Wiktor and Katarzyna Sanak-Kosmowska.

"Advertising is a company's major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and reci...

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Bibliographic Details

Main Authors:	Wiktor, Jan W. (Author) Sanak-Kosmowska, Katarzyna, 1984- (Author)
Language:	English
Published:	Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2021.
Series:	Routledge studies in marketing
Subjects:	Internet advertising. Information theory.
Online Access:	Taylor & Francis eBooks (Complete Collection): 2021 (Taylor & Francis eBooks)
Format:	Electronic eBook