Strategic communication and AI [electronic resource] : public relations with intelligent user interfaces / Simon Moore and Roland Hübscher.

"This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. Intelligent user interfaces are where users and technology meet - vi...

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Bibliographic Details
Main Authors:	Moore, Simon, 1961- (Author) Hübscher, Roland, 1961- (Author)
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2022.
Series:	Routledge insights in public relations research
Subjects:	Public relations > Technological innovations. Communication > Technological innovations. User interfaces (Computer systems) Artificial intelligence > Marketing applications.
Online Access:	Taylor & Francis eBooks (Complete Collection): 2021 (Taylor & Francis eBooks)
Variant Title:	Strategic Communication and AI: Public Relations with Intelligent User Interfaces
Format:	Electronic eBook

Contents:

Intelligent User Interfaces (IUIs) : the next generation of digital communication
Immersive communication : virtual and augmented realities
Artificial intelligence, emotions & trust : feeling is believing
Walk like us, talk like us : listening and learning interfaces
From talking to persuasion : obstacles and opportunities
PR and the interface 'face' : harnessing hyper-personalized persuasion.