Data analytics for business [electronic resource] : foundations and industry applications / Fenio Annasingh and Joseph Bon Sesay.

"Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of...

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Bibliographic Details
Main Authors: Annasingh, Fenio (Author)
Bon Sesay, Joseph (Author)
Language:English
Published: London ; New York : Routledge, Taylor & Francis Group, 2022.
Subjects:
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Variant Title:
Data Analytics for Business: Foundations and Industry Applications
Format: Electronic eBook

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Online Access

Taylor & Francis eBooks (Complete Collection): 2022 (Taylor & Francis eBooks)