Marketing research [electronic resource] / Carl Mcdaniel, Jr., Roger Gates.

"Carl McDaniel and Roger Gates have been teaching and writing about marketing research for a number of decades. More importantly, Roger Gates has been on the front lines of conducting marketing research for over forty years. Recently, he sold his company, DSS Research, to a large private equity firm...

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Bibliographic Details
Main Authors:	McDaniel, Carl, Jr., 1941- (Author) Gates, Roger H., 1942- (Author)
Language:	English
Published:	Hoboken, NJ : Wiley, [2021]
Edition:	Twelfth edition.
Subjects:	Marketing research.
Online Access:	John Wiley & Sons, Inc. Textbook Subscription (eBook Sub): 2020 (EBSCO) EBSCO eBooks: 2020 (EBSCO)
Variant Title:	Marketing Research, 12th Edition
Format:	Electronic eBook

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Online Access

John Wiley & Sons, Inc. Textbook Subscription (eBook Sub): 2020 (EBSCO)
EBSCO eBooks: 2020 (EBSCO)