Omni-personal Luxury [electronic resource] How to Transform your Luxury Business for the Digital Age / by Rebecca Schmitt, Arnaud Rossi, Albert Bensoussan.
Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with custome...
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| Language: | English |
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Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2022.
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| Edition: | 1st ed. 2022. |
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Omni-personal Luxury: How to Transform Your Luxury Business for the Digital Age |
| Format: | Electronic eBook |
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