Customer winback [electronic resource] : how to recapture lost customers and keep them loyal / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.

Bibliographic Details
Main Author: Griffin, Jill
Other Authors: Lowenstein, Michael W., 1942-
Language:English
Published: San Francisco : Jossey-Bass, c2001.
Edition:1st ed.
Subjects:
Online Access:
Variant Title:
Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
Format: Electronic eBook

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Online Access

ProQuest Ebook Central - Academic Complete: 2001 (Ebook Central @ Proquest)