Customer winback [electronic resource] : how to recapture lost customers and keep them loyal / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.
Main Author: | |
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Other Authors: | |
Language: | English |
Published: |
San Francisco :
Jossey-Bass,
c2001.
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Edition: | 1st ed. |
Subjects: | |
Online Access: | |
Variant Title: |
Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal |
Format: | Electronic eBook |
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