Beyond branding [electronic resource] / edited by Nicholas Ind.
| Other Authors: | |
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| Language: | English |
| Published: |
London, UK ; Sterling, VA :
Kogan Page,
2003.
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| Subjects: | |
| Online Access: | |
| Variant Title: |
Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands |
| Format: | Electronic eBook |
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