Business Relationship Management and Marketing [electronic resource] Mastering Business Markets / edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to...
| Uniform Title: | Springer Texts in Business and Economics,
2192-4341 |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Language: | English |
| Published: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2015.
|
| Edition: | 1st ed. 2015. |
| Series: | Springer Texts in Business and Economics,
|
| Subjects: | |
| Online Access: | |
| Variant Title: |
Business Relationship Management and Marketing: Mastering Business Markets |
| Format: | Electronic eBook |
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