Flavor of the month [electronic resource] : why smart people fall for fads / Joel Best.

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Bibliographic Details
Main Author: Best, Joel
Language:English
Published: Berkeley : University of California Press, c2006.
Subjects:
Online Access:
Variant Title:
Flavor of the Month: Why Smart People Fall for Fads
Format: Electronic eBook
Description
Bibliography Note:Includes bibliographical references (p. 179-197) and index.
ISBN:9780520932357 (online)
9781282358911 (online)
9781423745525 (online)
9781598759266 (online)