Flavor of the month [electronic resource] : why smart people fall for fads / Joel Best.

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Bibliographic Details
Main Author: Best, Joel
Language:English
Published: Berkeley : University of California Press, c2006.
Subjects:
Online Access:
Variant Title:
Flavor of the Month: Why Smart People Fall for Fads
Format: Electronic eBook

MARC

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100 1 |a Best, Joel. 
245 1 0 |a Flavor of the month  |h [electronic resource] :  |b why smart people fall for fads /  |c Joel Best. 
246 2 |a Flavor of the Month: Why Smart People Fall for Fads 
260 |a Berkeley :  |b University of California Press,  |c c2006. 
504 |a Includes bibliographical references (p. 179-197) and index. 
505 0 |a The illusion of diffusion -- Why we embrace novelties : conditions that foster institutional fads -- The fad cycle : emerging -- The fad cycle : surging -- The fad cycle : purging -- Fad dynamics -- Becoming fad-proof. 
650 0 |a Social institutions. 
650 0 |a Fads  |x Social aspects. 
650 0 |a Diffusion of innovations. 
773 0 |t ProQuest Ebook Central - Academic Complete   |d ProQuest Info & Learning Co 
773 0 |t EBSCO eBooks   |d EBSCO 
773 0 |t eBook Academic Collection (EBSCOhost) – North America   |d EBSCO 
773 0 |t eBook Public Library Collection (EBSCOhost) – North America   |d EBSCO 
776 1 |t Flavor of the month  |w (OCoLC)ocm61229677  |w (DLC)2005022128 
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856 4 0 |y Access Content Online(from eBook Public Library Collection (EBSCOhost) – North America)  |u https://ezproxy.msu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e700xna&AN=146986  |z eBook Public Library Collection (EBSCOhost) – North America: 2006