Flavor of the month [electronic resource] : why smart people fall for fads / Joel Best.

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Bibliographic Details
Main Author: Best, Joel
Published: Berkeley : University of California Press, c2006.
Online Access:
Variant Title:
Flavor of the Month: Why Smart People Fall for Fads
Format: Electronic eBook
  • The illusion of diffusion
  • Why we embrace novelties : conditions that foster institutional fads
  • The fad cycle : emerging
  • The fad cycle : surging
  • The fad cycle : purging
  • Fad dynamics
  • Becoming fad-proof.