Getting to innovation [electronic resource] : how asking the right questions generates the great ideas your company needs / Arthur B. VanGundy.

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Bibliographic Details
Main Author: VanGundy, Arthur B.
Language:English
Published: New York : AMACOM, c2007.
Subjects:
Creative ability in business.
Creative thinking.
Organizational change.
Problem solving.
Online Access:
eBook Business Collection (EBSCOhost) - North America: 2007 (EBSCO)
EBSCO eBooks: 2007 (EBSCO)
Variant Title:
Getting to Innovation: How Asking the Right Questions Generates the Great Ideas Your Company Needs
Format: Electronic eBook
Contents:
  • Framing innovation framing : an overview
  • Question banks : understanding the strategic terrain
  • Challenge banks : generating innovation challenge questions
  • How to write and evaluate innovation challenge questions
  • Constructing conceptual maps for innovation challenges
  • How to conduct innovation challenges
  • Idea management and creativity software
  • A crash course in generating creative ideas : individual methods
  • A crash course in generating creative ideas : group methods
  • Tips for designing and facilitating brainstorming retreats
  • Evaluating and selecting ideas
  • Implementing ideas.