Television brandcasting [electronic resource] : the return of the content-promotion hybrid / Jennifer Gillan.
"Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtapo...
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
New York :
Routledge, Taylor & Francis Group,
2015.
|
| Subjects: | |
| Online Access: | |
| Variant Title: |
Television Brandcasting: the Return of the Content-promotion Hybrid. |
| Format: | Electronic eBook |
System Under Maintenance
Our Library Management System is currently under maintenance.
Holdings and item availability information is currently unavailable. Please accept our apologies for any inconvenience this may cause and contact us for further assistance:
Please contact Reference and Discovery Services via their Contact Form or call them directly at: 517-353-8700 for assistance.