The big data-driven business [electronic resource] : how to use big data to win customers, beat competitors, and boost profits / Russell Glass, Sean Callahan.

Bibliographic Details
Main Author:	Glass, Russell, 1976-
Other Authors:	Callahan, Sean, 1965-
Language:	English
Published:	Hoboken : Wiley, 2014.
Subjects:	Internet marketing. Business communication. Online social networks. Consumer behavior.
Online Access:	ProQuest Ebook Central - Academic Complete: 2014 (Ebook Central @ Proquest)
Variant Title:	The big data-driven business: how to use big data to win customers, beat competitors, and boost profits
Format:	Electronic eBook

Description
Note:	Includes index.
ISBN:	9781118889787 (online) 9781118889848 (online)