Advances in National Brand and Private Label Marketing [electronic resource] Second International Conference, 2015 / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman.
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand nam...
| Uniform Title: | Springer Proceedings in Business and Economics,
2198-7254 |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Edition: | 1st ed. 2015. |
| Series: | Springer Proceedings in Business and Economics,
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| Subjects: | |
| Online Access: | |
| Variant Title: |
Advances in National Brand and Private Label Marketing: Second International Conference, 2015 |
| Format: | Electronic eBook |
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