Advances in National Brand and Private Label Marketing [electronic resource] Second International Conference, 2015 / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman.

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand nam...

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Bibliographic Details
Uniform Title:Springer Proceedings in Business and Economics, 2198-7254
Corporate Author: SpringerLink (Online service)
Other Authors: Martínez-López, Francisco J. (Editor)
Gázquez-Abad, Juan Carlos (Editor)
Sethuraman, Raj (Editor)
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
Edition:1st ed. 2015.
Series:Springer Proceedings in Business and Economics,
Subjects:
Marketing.
Psychology, Industrial.
Electronic commerce.
Strategic planning.
Leadership.
Online Access:
Springer English/International eBooks 2015 - Full Set: 2015 (Springer Link)
Variant Title:
Advances in National Brand and Private Label Marketing: Second International Conference, 2015
Format: Electronic eBook
Contents:
  • Part I: Consumer Behaviour I
  • Part II: Strategic Decisions
  • Part III: Branding
  • Part IV: Market Trends and Theoretical Research
  • Part V: Consumer Behaviour II.