Advertising and the World Wide Web [electronic resource] / edited by David W. Schumann, Esther Thorson.

Bibliographic Details
Corporate Author: Conference on Advertising and Consumer Psychology
Other Authors: Schumann, David W.
Thorson, Esther
Language:English
Published: Mahwah, NJ : Lawrence Erlbaum Associates, 1999.
Subjects:
Online Access:
Format: Electronic Conference Proceeding eBook

MARC

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050 0 0 |a HF6146.I58  |b A38 1999 
245 0 0 |a Advertising and the World Wide Web  |h [electronic resource] /  |c edited by David W. Schumann, Esther Thorson. 
260 |a Mahwah, NJ :  |b Lawrence Erlbaum Associates,  |c 1999. 
500 |a "Edited versions of papers presented at the 1996 Advertising and Consumer Psychology Conference ... Bloomfield Hills, Michigan"--Introd. 
504 |a Includes bibliographical references and index. 
650 0 |a Internet advertising  |x Congresses. 
700 1 |a Schumann, David W. 
700 1 |a Thorson, Esther. 
711 2 |a Conference on Advertising and Consumer Psychology  |n (15th :  |d 1996 :  |c Bloomfield Hills, Mich.) 
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776 1 |t Advertising and the World Wide Web /  |w (DLC)99017344 
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