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030923s2004 njua ob 001 0 eng |
| 020 |
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|z 9780805848267
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|z 9780805857900
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|a 9781135616694 (online)
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|a 9781135616717 (online)
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|a 9781135616724 (online)
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|a 9781283241175 (online)
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|a 9781410610003 (online)
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|a (EBZ)ebs537806e
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|a DLC
|d EBZ
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|a pcc
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|a GV716
|b .S649 2004
|
| 245 |
0 |
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|a Sports marketing and the psychology of marketing communication
|h [electronic resource] /
|c edited by Lynn R. Kahle, Chris Riley.
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| 260 |
|
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|a Mahwah, N.J. :
|b L. Erlbaum Associates,
|c 2004.
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| 504 |
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|a Includes bibliographical references and indexes.
|
| 650 |
|
0 |
|a Sports
|z United States
|x Marketing.
|
| 650 |
|
0 |
|a Sports
|z United States
|x Psychological aspects.
|
| 650 |
|
0 |
|a Communication in marketing.
|
| 700 |
1 |
|
|a Kahle, Lynn R.
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| 700 |
1 |
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|a Riley, Chris,
|d 1958-
|
| 773 |
0 |
|
|t ProQuest Ebook Central - Academic Complete
|d ProQuest Info & Learning Co
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| 773 |
0 |
|
|t EBSCO eBooks
|d EBSCO
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| 773 |
0 |
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|t EBSCO eBooks
|d EBSCO
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| 773 |
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|t eBook Academic Collection (EBSCOhost) – North America
|d EBSCO
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| 776 |
1 |
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|t Sports marketing and the psychology of marketing communication /
|w (DLC)2003020653
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| 856 |
4 |
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|y Access Content Online(from ProQuest Ebook Central - Academic Complete)
|u https://ezproxy.msu.edu/login?url=https://ebookcentral.proquest.com/lib/michstate-ebooks/detail.action?docID=335512
|z ProQuest Ebook Central - Academic Complete: 2004
|
| 856 |
4 |
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|y Access Content Online(from EBSCO eBooks)
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|z EBSCO eBooks: 2004
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4 |
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|y Access Content Online(from EBSCO eBooks)
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|z EBSCO eBooks: 2004
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| 856 |
4 |
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|y Access Content Online(from eBook Academic Collection (EBSCOhost) – North America)
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|z eBook Academic Collection (EBSCOhost) – North America: 2004
|
