Market Entry into the USA [electronic resource] Why European Companies Fail and How to Succeed / by Ralf Drews, Melissa Lamson.
This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these...
| Uniform Title: | Management for Professionals,
2192-810X |
|---|---|
| Main Authors: | |
| Corporate Author: | |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
|
| Edition: | 1st ed. 2016. |
| Series: | Management for Professionals,
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| Subjects: | |
| Online Access: | |
| Variant Title: |
Market Entry into the USA: Why European Companies Fail and How to Succeed |
| Format: | Electronic eBook |
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