Market-driven thinking [electronic resource] : achieving contextual intelligence / Arch G. Woodside.

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Bibliographic Details
Main Author:	Woodside, Arch G.
Language:	English
Published:	Amsterdam ; Boston : Butterworth-Heinemann, c2005.
Subjects:	Marketing > Decision making. Marketing > Psychological aspects. Consumer behavior > Psychological aspects.
Online Access:	EBSCO eBooks: 2005 (EBSCO)
Variant Title:	Market-driven Thinking: Achieving Contextual Intelligence
Format:	Electronic eBook

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