|
|
|
|
| LEADER |
00000nam a22000003a 4500 |
| 001 |
ebs600369e |
| 003 |
EBZ |
| 006 |
m o d |||||| |
| 007 |
cr|unu|||||||| |
| 008 |
090617s2010 maua ob 001 0 eng |
| 020 |
|
|
|z 9780240812380
|
| 020 |
|
|
|a 9780240813936 (online)
|
| 020 |
|
|
|a 9781136124457 (online)
|
| 020 |
|
|
|a 9781136124464 (online)
|
| 020 |
|
|
|a 9781282345249 (online)
|
| 035 |
|
|
|a (EBZ)ebs600369e
|
| 040 |
|
|
|a DLC
|d EBZ
|
| 042 |
|
|
|a msc
|
| 050 |
0 |
0 |
|a ML3790
|b .H985 2010
|
| 100 |
1 |
|
|a Hutchison, Thomas W.
|q (Thomas William)
|
| 245 |
1 |
0 |
|a Record label marketing
|h [electronic resource] /
|c Tom Hutchison, Amy Macy, Paul Allen.
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
|
|a Burlington, MA :
|b Focal Press,
|c c2010.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.
|
| 650 |
|
0 |
|a Music trade.
|
| 650 |
|
0 |
|a Sound recordings
|x Marketing.
|
| 650 |
|
0 |
|a Sound recording industry.
|
| 700 |
1 |
|
|a Macy, Amy.
|
| 700 |
1 |
|
|a Allen, Paul,
|d 1946-
|
| 773 |
0 |
|
|t ScienceDirect eBooks Collection
|d Elsevier Science
|
| 776 |
1 |
|
|t Record label marketing /
|w (OCoLC)ocn405107654
|w (DLC)2009025114
|
| 856 |
4 |
0 |
|y Access Content Online(from ScienceDirect eBooks Collection)
|u https://ezproxy.msu.edu/login?url=https://www.sciencedirect.com/science/book/9780240812380
|z ScienceDirect eBooks Collection: 2010
|
