Brand Building and Marketing in Key Emerging Markets [electronic resource] A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil / by Niklas Schaffmeister.
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emergin...
| Uniform Title: | Management for Professionals,
2192-810X |
|---|---|
| Main Author: | |
| Corporate Author: | |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
|
| Edition: | 1st ed. 2015. |
| Series: | Management for Professionals,
|
| Subjects: | |
| Online Access: | |
| Variant Title: |
Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil |
| Format: | Electronic eBook |
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