Business analytics [electronic resource] : taking business intelligence beyond reporting / Gert H.N. Laursen, Jesper Thorlund.
"Many companies are unsure exactly what business analytics is and how it can be used to improve their performance. Much of the material currently in the marketplace is technical in nature. This book's focus is not on the technical aspects of business analytics but takes a business holistic approac...
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| Language: | English |
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Hoboken, N.J. :
Wiley,
c2010.
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| Series: | Wiley and SAS business series
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| Online Access: | |
| Variant Title: |
Business Analytics for Managers: Taking Business Intelligence Beyond Reporting |
| Format: | Electronic eBook |
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ProQuest Ebook Central - Academic Complete: 2010 (Ebook Central @ Proquest)Wiley-Blackwell Online Books 2014 (BTAA): 2010 (Wiley Online Library)