Business model generation [electronic resource] : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.

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Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

Bibliographic Details
Main Author: Osterwalder, Alexander
Other Authors: Pigneur, Yves
Clark, Tim, 1956-
Language:English
Published: Hoboken, NJ : Wiley, c2010.
Subjects:
Business planning.
New business enterprises.
Strategic planning.
Online Access:
EBSCO eBooks: 2010 (EBSCO)
Variant Title:
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Format: Electronic eBook

MARC

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245 1 0 |a Business model generation  |h [electronic resource] :  |b a handbook for visionaries, game changers, and challengers /  |c written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. 
246 2 |a Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers 
260 |a Hoboken, NJ :  |b Wiley,  |c c2010. 
504 |a Includes bibliographical references. 
505 0 |a 1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. 
520 |a Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models. 
650 0 |a Business planning. 
650 0 |a New business enterprises. 
650 0 |a Strategic planning. 
700 1 |a Pigneur, Yves. 
700 1 |a Clark, Tim,  |d 1956- 
773 0 |t EBSCO eBooks   |d EBSCO 
776 1 |t Business model generation  |w (OCoLC)ocn648031756  |w (DLC)2011280326 
856 4 0 |y Access Content Online(from EBSCO eBooks)  |u https://ezproxy.msu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=335366  |z EBSCO eBooks: 2010