Creating competitive advantage [electronic resource] : how to be strategically ahead in changing markets / Kevin Uphill.

"Today, the economic environment is global, highly sophisticated, and in continuous flux. Thus, the challenge for business leaders is to stay ahead of market flow and change, in order to gain competitive advantage. Creating Competitive Advantage explores why this pioneering can be the safest and be...

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Bibliographic Details
Main Author: Uphill, Kevin (Author)
Language:English
Published: London ; Philadelphia : Kogan Page, 2016.
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Variant Title:
Creating Competitive Advantage: How to Be Strategically Ahead in Changing Markets
Format: Electronic eBook