Listen first! [electronic resource] : turning social media conversations into business advantage / Stephen D. Rappaport.

"Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed? Currently there isn't an authoritative source that organizes and synthesizes what is known about social media listening and presents it in a way that was...

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Bibliographic Details
Main Author: Rappaport, Stephen D., 1952-
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, c2011.
Subjects:
Online Access:
Variant Title:
Listen First!: Turning Social Media Conversations Into Business Advantage
Format: Electronic eBook

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Online Access

ProQuest Ebook Central: 2011 (Ebook Central @ Proquest)