Advertising media sourcebook [electronic resource] / Peter B. Turk, Donald W. Jugenheimer, Arnold M. Barban.

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Bibliographic Details
Main Author: Turk, Peter B.
Other Authors: Jugenheimer, Donald W.
Barban, Arnold M.
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, c1997.
Edition:4th ed.
Subjects:
Advertising media planning > United States.
Online Access:
EBSCO eBooks: 1997 (EBSCO)
Format: Electronic eBook
Description
Note:Barban's name appears first on the earlier edition.
Includes index.
ISBN:9780071401395 (online)
9780585124230 (online)