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960424s1997 ilua o 001 0 eng |
| 020 |
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|z 9780844235219
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| 020 |
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|a 9780071401395 (online)
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| 020 |
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|a 9780585124230 (online)
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| 035 |
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|a (EBZ)ebs967115e
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| 040 |
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|a DLC
|d EBZ
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| 042 |
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|a msc
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| 050 |
0 |
0 |
|a HF5826.5
|b .A38 1997
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| 100 |
1 |
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|a Turk, Peter B.
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| 245 |
1 |
0 |
|a Advertising media sourcebook
|h [electronic resource] /
|c Peter B. Turk, Donald W. Jugenheimer, Arnold M. Barban.
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| 250 |
|
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|a 4th ed.
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| 260 |
|
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|a Lincolnwood, Ill. :
|b NTC Business Books,
|c c1997.
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| 500 |
|
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|a Barban's name appears first on the earlier edition.
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| 500 |
|
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|a Includes index.
|
| 650 |
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0 |
|a Advertising media planning
|z United States.
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| 700 |
1 |
|
|a Jugenheimer, Donald W.
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| 700 |
1 |
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|a Barban, Arnold M.
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| 773 |
0 |
|
|t EBSCO eBooks
|d EBSCO
|
| 776 |
1 |
|
|t Advertising media sourcebook /
|w (DLC)96020269
|
| 856 |
4 |
0 |
|y Access Content Online(from EBSCO eBooks)
|u https://ezproxy.msu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=13263
|z EBSCO eBooks: 1997
|
