Marketing plans that work [electronic resource] : targeting growth and profitability / Malcolm H. B. McDonald, Warren J. Keegan.

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Bibliographic Details
Main Author: McDonald, Malcolm
Other Authors: Keegan, Warren J.
Language:English
Published: Boston : Butterworth-Heinemann, c1997.
Subjects:
Marketing > Planning.
Online Access:
EBSCO eBooks: 1997 (EBSCO)
Variant Title:
Marketing Plans That Work: Targeting Growth and Profitability
Format: Electronic eBook
Description
Note:Includes index.
ISBN:9780585256498 (online)