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EBZ |
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970221s1997 maua o 001 0 eng |
| 020 |
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|z 9780750698283
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| 020 |
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|a 9780585256498 (online)
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|a (EBZ)ebs984762e
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|a msc
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0 |
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|a HF5415.13
|b .M3691832 1997
|
| 100 |
1 |
|
|a McDonald, Malcolm.
|
| 245 |
1 |
0 |
|a Marketing plans that work
|h [electronic resource] :
|b targeting growth and profitability /
|c Malcolm H. B. McDonald, Warren J. Keegan.
|
| 246 |
2 |
|
|a Marketing Plans That Work: Targeting Growth and Profitability
|
| 260 |
|
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|a Boston :
|b Butterworth-Heinemann,
|c c1997.
|
| 500 |
|
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|a Includes index.
|
| 650 |
|
0 |
|a Marketing
|x Planning.
|
| 700 |
1 |
|
|a Keegan, Warren J.
|
| 773 |
0 |
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|t EBSCO eBooks
|d EBSCO
|
| 773 |
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|
|t EBSCO eBooks
|d EBSCO
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|t Marketing plans that work
|w (DLC)97007401
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| 856 |
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|y Access Content Online(from EBSCO eBooks)
|u https://ezproxy.msu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=34014
|z EBSCO eBooks: 1997
|
| 856 |
4 |
0 |
|y Access Content Online(from EBSCO eBooks)
|u https://ezproxy.msu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=34014
|z EBSCO eBooks: 1997
|
