Marketing plans that work [electronic resource] : targeting growth and profitability / Malcolm H. B. McDonald, Warren J. Keegan.

Bibliographic Details
Main Author:	McDonald, Malcolm
Other Authors:	Keegan, Warren J.
Language:	English
Published:	Boston : Butterworth-Heinemann, c1997.
Subjects:	Marketing > Planning.
Online Access:	EBSCO eBooks: 1997 (EBSCO)
Variant Title:	Marketing Plans That Work: Targeting Growth and Profitability
Format:	Electronic eBook

Marketing plans that work : targeting growth and profitability

Authors: McDonald, Malcolm
Published: Butterworth-Heinemann, 2002

Physical Description: viii, 254 pages : illustrations ; 23 cm

Book

Authors: McDonald, Malcolm
Published: Butterworth-Heinemann, 1997

Physical Description: viii, 236 pages : illustrations ; 24 cm

Electronic eBook