Building donor loyalty : the fundraiser's guide to increasing lifetime value / Adrian Sargeant, Elaine Jay.

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Bibliographic Details
Main Author: Sargeant, Adrian
Other Authors: Jay, Elaine
Language:English
Published: San Francisco : Jossey-Bass, [2004], ©2004.
Edition:First edition.
Subjects:
Fund raising > United States.
Philanthropists > United States > Attitudes.
Nonprofit organizations > United States > Marketing.
Online Access:
Connect to: Table of contents - All users (Cataloging @ Library of Congress)
Physical Description:xv, 208 pages : illustrations ; 25 cm
Format: Book

Online Access

Connect to: Table of contents - All users (Cataloging @ Library of Congress)

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Call Number: HV41.9.U5 S27 2004
HV41.9.U5 S27 2004 Available Get this