Humor in the advertising business : theory, practice, and wit / Fred K. Beard.
Saved in:
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
Lanham :
Rowman & Littlefield,
[2008], ©2008.
|
| Subjects: | |
| Local Note: |
MSU: This book was selected in recognition of MSU Libraries Student Employee, Mallory McClowry, Class of 2010. |
| Physical Description: | xiv, 205 pages : illustrations ; 23 cm |
| Format: | Book |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | in00003599603 | ||
| 003 | OCoLC | ||
| 005 | 20220616121336.0 | ||
| 008 | 070122t20082008mdua b 001 0 eng | ||
| 010 | |a 2007002332 | ||
| 020 | |a 9780742554252 (cloth : alk. paper) | ||
| 020 | |a 0742554252 (cloth : alk. paper) | ||
| 020 | |a 9780742554269 (pbk. : alk. paper) | ||
| 020 | |a 0742554260 (pbk. : alk. paper) | ||
| 035 | |a (OCoLC)79861393 | ||
| 040 | |a DLC |c DLC |d BAKER |d BTCTA |d C#P |d YDXCP |d NLGGC |d OCLCG |d NOR |d UtOrBLW | ||
| 049 | |a QEOA | ||
| 050 | 0 | 0 | |a HF5821 |b .B37 2008 |
| 082 | 0 | 0 | |a 659.1 |2 22 |
| 100 | 1 | |a Beard, Fred K., |d 1957- |0 http://id.loc.gov/authorities/names/n2007005009 | |
| 245 | 1 | 0 | |a Humor in the advertising business : |b theory, practice, and wit / |c Fred K. Beard. |
| 260 | |a Lanham : |b Rowman & Littlefield, |c [2008], ©2008. | ||
| 300 | |a xiv, 205 pages : |b illustrations ; |c 23 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 183-188) and index. | ||
| 505 | 0 | 0 | |t List of illustrations -- |t Acknowledgments -- |t Introduction -- |g 1. |t Historic attempts at advertising humor -- |g 2. |t Theoretically, what's so funny? -- |g 3. |t Why typology is a funny word -- |g 4. |t How does silly sell? -- |g 5. |t When humorous ads aren't funny -- |g 6. |t Campaigns that made audiences laugh-- and buy -- |t Selected bibliography -- |t Selected creative credits and awards -- |t Index -- |t About the author. |
| 590 | |a MSU: This book was selected in recognition of MSU Libraries Student Employee, Mallory McClowry, Class of 2010. | ||
| 650 | 0 | |a Wit and humor in advertising. |0 http://id.loc.gov/authorities/subjects/sh85062946 | |
| 650 | 1 | 7 | |a Reclame. |2 gtt |
| 650 | 1 | 7 | |a Humor (grappigheden) |2 gtt |
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| 856 | 4 | 0 | |t 0 |u http://www.lib.msu.edu/ebookplates/view/?id=161 |y In recognition of MSU Libraries Student Employee, Mallory McClowry, Class of 2010 |t 0 |